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ABOUT FOOTBALL BUSINESS TELEVISION
Football Business Television (FBT) is a digital-first media platform dedicated exclusively to the business of football, the first of its kind.
In an industry worth over $30 billion globally, FBT fills a critical gap by delivering premium content focused on the strategies, structures, and stories that power the modern game.
With a multi-channel approach spanning OTT platforms, YouTube, social media, podcasting, and live events, FBT brings the global football economy into focus.
We feature exclusive interviews with club executives, investors, brand leaders, and key decision-makers across the sport.
From commercial partnerships and financial strategy, to academies, performance innovation, fan engagement and women's football, our programming explores football through a business lens.
Designed for football business professionals, brands, agencies, and passionate fans who want more than match highlights, FBT offers insightful, data-driven content that meets the growing demand for industry knowledge.
As investment in football intensifies and clubs become more sophisticated commercial entities, FBT is your go-to source for expert analysis, global trends, and thought leadership.
FBT is a platform for ideas, education, influence, and impact in the world’s most powerful sport.
With a dynamic mix of weekly shows, exclusive interviews, and special features, FBT goes beyond headlines to unpack the strategies shaping modern football.
Whether it's navigating multimillion-dollar sponsorships, leveraging cutting-edge performance tech, or building fan engagement in a digital world, FBT equips its audience with the insight needed to stay ahead in an ever-evolving industry.
FBT PROGRAMMING
THE CEO SHOW
The CEO Show is FBT’s flagship programme, offering rare, inside access to the minds shaping the business of football.
Each week, club owners, presidents, CEOs, and industry trailblazers join us for deep-dive conversations about leadership, strategy, and navigating the ever-evolving football economy.
Viewers will gain an understanding of how multimillion-euro clubs are built, deals are structured, and global expansion is executed.
The show also tackles hot topics in real time, from governance and regulation to sustainability, technology adoption, and investment trends.
It’s not just about success stories; it’s about the journey, the setbacks, and the mindset needed to lead at the top of the game
WOMEN'S WORLD
Women’s World celebrates the growth, ambition, and commercial power of the global women’s game.
We highlight the stars, clubs, leagues, and business minds elevating women’s football.
From sponsorship deals and attendance records to youth pipelines and international success, this show brings viewers behind the scenes of a football revolution.
We’ll also shine a light on the challenges still faced in equality, media representation, and infrastructure development, with real conversations that drive progress and profile emerging talent and trailblazers..
NEXT GEN
Next Gen dives into the academies and development structures nurturing tomorrow’s football stars.
From scouting and education to training methodology and player welfare, the show explores the balance between developing talent and developing people.
Each episode profiles rising players, visits youth programmes around the world, and engages with directors of football, coaches, and academy managers on the philosophies shaping elite pathways.
PEAK PERFORMANCE
Peak Performance explores the cutting edge of sports science and athlete care in elite football.
From injury prevention and data-driven conditioning to mental performance and recovery tech, this show showcases the innovations and expertise driving physical excellence on the pitch.
Segments include real-club case studies, new tech demonstrations, and interviews with top medics and performance staff.
Audiences will gain insight into how marginal gains and modern science are revolutionising training, prolonging careers, and influencing transfer market value.
For professionals in medicine, fitness, and analytics, this is a must-watch.
LET'S GET ENGAGED!
Let’s Get Engaged! explores how football clubs and leagues are building global communities through bold digital strategies, immersive fan experiences, and smart content.
We unpack the latest in CRM, social trends, NFTs, gamification, and AI-driven engagement with case studies from top clubs and fan culture experts.
The show also profiles fan creators, ultras, supporters’ trusts, and behind-the-scenes staff shaping modern loyalty.
For marketers and club staff, it’s a toolbox of inspiration and for fans, it’s a window into how much your voice really matters.
LEVEL PLAYING FIELD
Level Playing Field is FBT’s spotlight on diversity, equity, and inclusion in global football.
Each episode explores the initiatives, challenges, and progress being made to ensure the game is accessible, representative, and fair, both on and off the pitch.
Featuring powerful interviews with players, executives, campaigners, and community leaders, the show highlights the voices driving change and the stories that inspire a more inclusive future for the sport.
From gender equity and racial representation to accessibility and allyship, Level Playing Field brings the business of belonging into focus...
TACTICS BOARD
Tactics Board takes you inside the technical and tactical mind of modern football.
Featuring elite coaches, match analysts, and former players, each episode breaks down systems, formations, and game models used across world football.
Whether it's the evolution of pressing, the rise of inverted fullbacks, or in-depth match previews, this is your strategic companion for watching football like an expert.
With chalkboard sessions and animated breakdowns, it’s made for analysts, managers, and students of the game..
ROOTED IN THE GAME
Rooted in the game is FBT’s deep dive into where football’s heart truly beats, grass roots.
This show shines a light on the community clubs, local leagues, youth academies, and unsung heroes who keep the sport alive at the foundation level.
From funding struggles to player development, from volunteer coaches to regional initiatives, each episode uncovers the challenges and triumphs that define grassroots football.
Rooted in the Game champions the people and places that nurture talent, foster passion, and ensure the game remains for everyone, everywhere.
THE PLAYERS LOUNGE - with Sebastien Bassong
The Players Lounge is Football Business Television’s exclusive behind-the-scenes feature hosted by former Premier League and Cameroon international Sebastien Bassong. With a career spanning clubs like Spurs, Newcastle, Norwich, and beyond, Bassong brings his trademark charisma, insight, and authenticity to a format that lifts the lid on what really happens beyond the pitch.
Each episode of The Players Lounge delivers unfiltered conversations with current players, ex-pros, managers, agents, and insiders, offering a rare glimpse into the human side of football.
From dressing room dynamics and mental health, to money, pressure, and life after the final whistle, no topic is off-limits.
This is where football’s raw truths meet humour, honesty, and hard-earned wisdom.
The show captures the camaraderie, chaos, and character that define the game behind closed doors.
With Bassong’s natural ease and deep connections across the football world, The Players Lounge brings a refreshing, personal voice to Football Business TV’s premium content lineup, straight from the players’ point of view.
Seb is sending you a message, you had better catch it!
THE FOOTBALL BUSINESS TV TEAM
At the heart of Football Business Television is a leadership team with deep roots in the global football industry.
Led by the former CEO of Soccerex Patrick "Mac" McCreanor, one of the most respected figures in football business media and events, our team brings decades of expertise in delivering high-impact content, forging international partnerships, and shaping the conversations that matter in the sport.
We combine insider knowledge with unrivalled access to decision makers across clubs, leagues, federations, and brands. We are building a platform that informs, connects, and inspires the global football business community.
Our shared mission is to build a global platform that doesn’t just reflect the business of football, but actively drives it forward through original content, strategic insight, and unrivalled industry access.
Together, we are committed to delivering a platform that informs, inspires, and elevates the global football business conversation on screen, online, and around the world.
Our team understands that the game is evolving rapidly, with new technologies, investment models, and audience behaviours reshaping the industry.
That’s why FBT exists, to offer a trusted space where leaders, professionals, and fans can engage with meaningful, thought leadership, data-driven content.
From C-suite interviews and commercial insights to cutting-edge performance trends and behind-the-scenes stories, our goal is to empower the industry with knowledge and connect the global football ecosystem in a fresh, digital-first way.
We don’t just report on what’s happening, we provide context, analysis, and access to the people shaping football’s future.
With backgrounds spanning the professional game, broadcasting, sponsorship, digital media, content and event production, the FBT leadership team blends strategic insight with a passion for innovation.
From working with the world’s biggest clubs and federations, to driving commercial growth for global brands, we’ve been trusted voices at the intersection of football and business for decades.
That experience is now channelled into Football Business Television.
More than a media platform, FBT is where football’s business leaders come to share ideas, spark innovation, initiate debate and shape the future of the game.
ARE YOU A FUTURE FACE OF FBT?
Is the business of football your favourite subject?
Think you’ve got what it takes to be the next face of Football Business Television?
We’re always on the lookout for bold, insightful, and charismatic voices who can bring the business of football to life on screen.
Whether you’re a seasoned broadcaster, a passionate football industry expert, or a fresh talent with a unique perspective, this is your chance to present shows, lead interviews, and shape conversations that matter
